Tuesday, November 27, 2007

Top 10 PPC Search Engines

Google AdWords provides just about everything you could want in pay per click search advertising. It's quick and easy to set up an account and you can have your ads up and running in about 5 minutes from sign-up. There are excellent tutorials to help the new advertiser, and a number of good tools to assist advertisers to increase conversions.

Yahoo! Search Marketing maintains a highly professional, well maintained site. It pioneered the pay-per-click search engine model in 1997,after seeing a need for a more focused search engine. After operating as GoTo.com the name was changed to Overture and in 2005 it was rebranded as Yahoo!Search Marketing.

MIVA is a network of partner sites powering over 2 billion queries per month. When you open an account with MIVA your ad can appear across the MIVA network, which includes sites such as CNet.com, InfoSpace and WorldNews.
MIVA's proprietary bid-for-position technology allows you to set the amount you wish to pay for each keyword.
MIVA provides a full suite of management tools to help improve ROI.

Enhance Interactive is a pay-per-click network that enables advertisers to efficiently and cost-effectively extend the reach of their search campaigns. The Enhance network receives over 2 billion targeted searches per month.
You can participate in its LogoLink program by including a logo graphic next to your listing. Listing your site with Enhance Interactive will make your site visible to about 50% of the top 10 pay per click search engines.

goClick is a low risk, high return addition to any search campaign. You can have bids automatically raise or lower based in a maximum set by you. Local targeting is available; select from US/Canadian or worldwide specific traffic. Easily set up sub-accounts for different URLs or sites with their own set of keywords and bidding rules.
goClick's Keyword tool not only helps you research more keywords, but also estimates how much traffic you will receive at a given bid amount.

7Search focuses on serving website owners of "low profit margin" categories of business that can not afford to pay over ten cents per visitor.
7Search currently provides advertiser results for over 1.5 billion searches a month.

Search123 is the search engine services division of ValueClick US Media, part of ValueClick, Inc.
Launched in October 2000, the Search123 pay per click search engine network is made up of hundreds of high-quality content sites, directories and search engines that generate hundreds of millions of searches and millions of qualified clicks to advertisers each month.

ABCSearch has been around since 2001. According to ABCSearch it is the world's largest privately held meta search engine handling over 3 billion searches a month across its network of specialized engines and smaller search engines offering online advertisers an affordable way to diversify their PPC traffic efforts.

Microsoft adCenter is the new player in the big league when it comes to pay per click search marketing, but it's already making an impact.
It offers a great range of features including the ability to target your ads to Live Search users who match your optimum target-market criteria.

Searchfeed.com provides online advertisers with a cost-effective, easily tracked method of generating sales leads.
Searchfeed offers unique campaigns for advertisers of all types and sizes and can support advertiser listings for countries in various world markets.

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